Make Safelists Work For You [Part 1]
As a member-only mailing list where all members have agreed to receive emails and ads from everyone else on the list, a safelist is a giant email marketing co-op. The benefit being that these members who have joined can then also send their emails to other list members (either promotions or ads). Safelists are effective for generating targeted prospects, since virtually everyone on the safelist is attempting to profit online. Which gives you literally MILLIONS of potential prospects to be contacted daily or weekly! Usually, a percentage of the membership have paid to join, which means they are serious about marketing as well as finding out about other services and goods. As long as the rules of the list are followed, you have access to a potential world of profit! Messages are sent quickly, and included links to your websites have the potential to draw quality traffic within minutes - which potentially translate into rapid sales. As an extra benefit, many safelists offer extra features, such as free software, tips and advice.
Safelist Template Models
The joining of a safelist allows you to email a large database of members who have previously agreed to receive your emails, thereby avoiding the accusation of spam. There are only two major paradigms of the regularized safelist website design template that most online marketers are familiar with; a web-based safelist requires you to log onto their website, and then send your email from their server. Recipients automatically recognize the safelist address. Group-based safelists allow you to send your emails through a third-party email exchange, which then distributes your email to the group. Again, each of these members have opted-in , so your emails will never be rated as spam. Most lists will send you a confirmation email that requires you to either reply or go to a link to validate your address and desire to sign up. You can sign up for multiple lists, but use a generic ID/Password combo to keep track of all accounts in an organized folder for lists according to the mailing schedule of each individual safelist. Although, you can request what is termed a "digest" that groups the postings in the current email rotation submitted by members that business day.
What is the Difference Between a Free and Pro Safelist?
Which membership benefits are right for you depends on what you need. Free memberships limit your mails to once every seven days, with it being a must to receive all daily emails from all the other members. If you decide on a free membership, make sure your email account has ample space. Pro memberships allow emails daily. But you must receive daily emails from other Pro members. Some plans allow you to choose not to receive any emails at all, and include an email inbox, to not tax your (maybe already overloaded) resources. Free safelists are good for testing ads before assigning a budget to a promotion. It\'s simple to email thousands of other free members to judge the pulling power of a given ad. Try to test multiple versions of the same ad and track the results according to a response levels. Pro membership is paid subscription with additional benefits. You\'re allowed more frequent email submission (usually three to four times weekly). Some memberships allow you to update email daily, so you can change product/service promotions. Some safelists let you personalize your messages with headers and footers, and the character count of your email is usually substantially greater with a Pro membership.
Additional benefits of a Pro subscription:
- Free link tracking which includes hits, browser type, operating systems, etc.
- One-click submission of ads
- Virus protection
- Banner advertising
- Activate or deactivate vacation mode
- Affiliate programs
- Ads saved in list's database
- Greatly reduce the number of emails you receive daily
- Extra bonus downloads
- Send ads in text or html format
- Auto email cleaners
- URL trackers
Why Do Safelists Work?
Safelists are extremely effective to promote your ads to thousands regularly as a low-cost way to reach laser-targeted prospects. Think about the difference between ezine and safelist advertising. With ezines, you place a single ad at a set amount monthly with the space to be reserved months in advance. A safelist allows you to update your ad daily to thousands of targeted prospects that are looking for your products or services. You can change ads daily, or even advertise multiple products and services! A safelist is extremely focused, since many members pay to be on it. These members are likely only paying for a working safelist, as they're competing against other members with similar needs. Your promotional message will be delivered immediately. Often, you may include a link in your ad that will bring targeted traffic directly to your website. On top of all this, many paid subscriptions offer extra features, including free software, free marketing tips, courses in how to manage your safelists, and additional lists that have been graded and recommended. One of the most important features of a safelist is that it is easy to use. With a single click, you can send your ad out to thousands of potential customers. Lists are often updated daily, expanding the base of consumers that you are able to reach. You often earn money by promoting the safelist, receiving a commission for every person who joins on your recommendation. Safelists are a proven way to effectively market your product or service for minimal cost. Of course, in order for you to get the most of out joining a safelist, you must have an effective ad.
Effective Safelist Headlines
Your headline is the gateway to your ad. It will either entice your reader to read on, or click away from your offer. Good headlines translate into SOLID leads. Headlines are the first thing the eye falls on. If it loses the readers' attention, you instantly lose a potential lead. This translates into a single fact: your headline is what sells your product. An effective headline will be impossible to resist, forcing the reader to need to learn more about your product or service. With only a few seconds to seize attention, it's imperative to write good, solid headlines. It should grab the readers' attention, communicate potential benefits, and set-up a call-to-action simultaneously. Additionally, an effective headline is what magnetizes your ad. Your headline should be educational rather than overtly commercial, with the best headlines declaring an issue or problem facing your target audience, and should contain the implied promise of your product or service being able to provide the solution. For example, "How to" headlines work well because they appeal to the need for information. Headlines written as a question appeal to the readers' emotional logic because they will automatically want that question answered and be moved to read on. Headlines written as commands, such as "Double your traffic" focusing on the most vital benefit of your product or service literally demand the reader's attention. Another strategy is using a news item as headline copy, such as announcing your new breakthrough service. Finally, consider using the best sentence, subtly rewritten, as a testimonial:
“My traffic has increased by 50% and sales are at an all time high!
Testimonials must always be reliable and true to their source, and can inspire a potential customer's trust and pique their interest. Obviously, learning how to write elective headlines is essential. But to do that, you must first understand what the successful qualities of effective headlines are. An effective headline must be immediately credible. You have to make a claim, but it must not sound impossible or miraculous. If it sounds too amazing, the reader will not believe you, and you will lose them before you get the chance to explain your product or service. And, because the average reader's attention span is short, "sound bites" work well. If brief and notable. They must be easy to remember, and impossible to forget. Quotation marks work well in headlines, as the conditioning people receive from reading books helps a reader tend to focus more on what's being said within them. Use no more than fifteen words at the most. The shorter the better, so eliminate all extraneous words, such as adjectives and adverbs. These words can make a headline sound unbelievable or like hype, so only use these modifiers in your ad copy. Headlines should appeal to the reader's emotions rather than their intellect.
Generally, strong emotions motivate people to take action, and the more powerful the emotion, the faster the action. So aim to write headlines that inspire awe, excitement, curiosity, even fear, and you will have solidly caught your reader's attention. Write in the active voice, using the first or second person. Keep all your verbs in the present tense, as it makes the headline more immediate. Aim to write a headline that is in the imperative tense in order to motivate your reader to take some kind of action. In this case, reading on to the rest of the ad. Think of how you grab someone's attention verbally in your life. You use strong, direct, imperative language. You use strong action verbs and direct nouns and phrases. The same method should be applied to your headline. You want to stop the reader in their tracks, but then be sure to hold onto their attention.
After you have their focus, aim to entice them by hinting at what your product may do for them. You must accomplish this with as few words as possible. The best way to figure out how to entice your audience is to have a clear sense of exactly who your target audience is. Understand what motivates them, what their interests, passions, and priorities are, and what they are looking for. What is it that causes this target audience to take some kind of action? Once you answer these questions, choose words that will arouse this audience's interest. However, make sure that your headlines are 100% truthful, accurate, and above all, credible-and your advertising copy must support the claim your headline makes.
It\'s a good idea to test market different headlines. Once you get the hang of writing them, try out a different headline as you update your ads, and keep track of what ads received the most responses. These are the two or three headlines that you should build your marketing campaign around. The content of your message in a safelist ad should be educational. Include case studies, research results, testimonials, anecdotes, and relevant benefits of the product or service. Focus on the most important benefits your customers will receive from your product. Be specific and stick to facts, not noise.
Be as down-to-earth as possible or you will sound unbelievable. You want to keep the focus on your product, not on yourself, and you want to appeal to a wide range of different types of people as possible. It's a good idea to include a compelling story. Focus on what makes your product or service unique, and then find a story that helps to illustrate how a customer was able to effectively make use of this uniqueness. This story should lead the reader to an offer that will compel some form of action. Offer something upfront, such as a free article, a discount, a free trial offer, or even a free ebook. Then, follow it with a link to that offer that declares: CLICK HERE FOR FREE OFFER.
This will then bring the reader to your website where they can learn more about your product or service. Keep your message within one screen of text. You want it to be long enough to contain all the relevant information and benefits, but not so long that it bores the reader into clicking away. Ensure your copy is easy to read. Eliminate all spelling and grammatical mistakes, and if you're giving out a lot of information, break up the space using bulleted lists to give the readers' eye a rest. A list should summarize the key benefits in an immediately accessible form. Make sure the text is easy to read, in a readable font, with enough space between the lines. Use color only to emphasize points, and don't use too much of it or it will become distracting.
Avoid colored backgrounds, as they are hard on the eyes. Use upper and lower case text. If you want to use caps, save it for your headlines. Use a blank line between paragraphs instead of an indent to increase the white space on the page and keep the ad copy as brief as a single page if possible. The more concentrated and direct the message, the greater the possibility of maintaining reader attention. Using free safelists is a great way to try out different ad headlines and copy. Monitor the results carefully until you've honed in on the most defective emails, then go on to subscribe to the Pro lists using your most effective ads.
Using Safelist Ads
The most effective ads to use on a safelist are brief, targeted ones. The ad should be a teaser rather than a selling tool. The intent is to get the receiver to click on the link to your URL in order to access your opt-in form. It's not a good idea to put everything in one ad. Most people that read safelist ads don't have the time or patience to read long, wordy ads. You will lose your reader's attention. Short, clever ads are the most effective when marketing using a safelist. Keep your copy short and pointed. The point of the ad is to get people interested, not to sell the product or service. The subject line is the most crucial because it will determine if they read your email or not. Consider what subject lines have caught your attention and then determine what about it was effective. Good subject lines include ones that pose a question or indicate that the email will answer a question. Make your subject lines no more than 5 or 6 words, and avoid overused words such as "Free," "Amazing," "Remarkable," and "Opportunity." Make sure to use different subject lines on different days, or people will just tend to delete your email. One last point - your subject line must be relevant to your ad. If you use misleading subject lines, you are liable to get banned from the safelist.