How To Create Info-Products That Sell
If it's true that if someone doesn't want something even if it's free, then how in the world are you going to be expected to SELL them something? By selling them what they WANT. It's a proven fact that people will always buy what they want first before even the things they NEED. Want is the most powerful psychological inducement for Humankind. Modern corporate structures spend hundreds of millions of dollars yearly to find out what makes the mind of a consumer "tick", so they can figure what to come up with next to be consumed. You have to engage in the same behavior. Figuring out what your target market niche is hungry or screaming for so you can figure out what you have to package up to sell them. Except, you don't have a budget of several hundred million dollars or the employee pool.
No, you're going to have to get your hands dirty and grapple with the question of just what will it take to capture the imagination of your target market. Usually, you can get them to come right out and tell you what it is they need, if you know how to listen. Hanging where your target market is (whether forums, Social, or business networking sites) is a sure-fire way of keeping your finger on the pulse of what you need to know to stay steps ahead of any possible competition. You won't be the only one doing this, so you need to listen extra-specially hard to find out what they WANT more than they need. After you manage to pick their collective brains, it's time to get to work supplying that want in whatever is going to be the most effective format presentation.
Whether content series, software program, or code script, it's got to address all the concerns of your target market niche in the most effective manner possible so that you actually manage to create original info-products that sell. You may want to outsource anything you're not intimately knowledgeable on, but be careful of letting that idea out into the market so it's not stolen out from under you by an enterprising huckster quick on the information product creation trigger. For those with the skills to do anything they want are advised to scope out products from yesteryear that can be reprised into new, modern incarnations. Places like Sourceforge, and Github, as well as other resources concerning PLR products exclusively are to be vigorously investigated.